Apr 23, 2024  
2006-2007 EIU Undergraduate Catalog 
    
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2006-2007 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3875 - Retail Management.

(3-0-3) On Demand. The objective of the course is to provide a framework for analyzing internal and external environment factors which affect the firm’s retailing activities. Emphasis is placed on the firm’s decisions and policies relating to demand analysis, spatial decisions, merchandise policies, pricing strategy, and promotion activities. Consideration is also given to retail control methods.

Prerequisites & Notes:
BUS 3470 and Admission to the School of Business or to a minor offered by the School of Business or permission of the Associate Chair.

Credits: 3


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