Mar 29, 2024  
2006-2007 EIU Undergraduate Catalog 
    
2006-2007 EIU Undergraduate Catalog [ARCHIVED CATALOG]

BUS 3470 - Principles of Marketing.


(3-0-3) F, S. Marketing concepts including the analysis of the marketing environment and the strategic variables of product, price, distribution, and promotion.

Prerequisites & Notes:
Junior standing.

Credits: 3