Dec 13, 2024  
2023-2024 EIU Undergraduate Catalog 
    
2023-2024 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor


This minor provides both the theoretical knowledge and practical skill set for students to analyze and produce advertisements and promotional media. Through a balance of courses in branding/content creation and strategizing/market analysis, students learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media for a variety of industries and organizations.