Total Semester Hours: 27

Required Coursework - Total Semester Hours: 15

• BUS 3470 - Principles of Marketing. Credits: 3
• INT 1363 - Graphic Communication Technologies. Credits: 3
• INT 3343 - Digital Media Technologies. Credits: 3
• SPC 3100 - Persuasion. Credits: 3
• SPC 3940 - Advertising: Theory and Practice. Credits: 3

Electives - Total Semester Hours: 12

(Students with a major in MAR, SPC, or INT  may not take more than 6 elective hours from their major area):

• BUS 2750 - Legal and Social Environment of Business. Credits: 3

• (See footnote *)

• CIS 3530 - Business Web Site Design and Development. Credits: 3

• (See footnote *)

• INT 3123 - Foundations of Photography. Credits: 3
• INT 3353 - Print and Digital Media Production. Credits: 3
• INT 4813 - Advanced Digital Media Technologies. Credits: 3
• JOU 3501 - Principles of Advertising. Credits: 3
• JOU 3820 - Publicity Methods. Credits: 3
• JOU 3920 - Public Relations in Society. Credits: 3

• or SPC 3920

• MAR 3720 - Consumer Behavior. Credits: 3

• (See footnote *)

• MAR 3780 - Promotion Management. Credits: 3

• (See footnote *)

• MAR 3860 - Marketing Research. Credits: 3

• or SPC 2020

• (See footnote *)

• SPC 2020 - Communication Research. Credits: 3

• or MAR 3860

• SPC 2550 - Broadcast Announcing. Credits: 3
• SPC 3520 - Radio Production. Credits: 3
• SPC 3540 - Video Production. Credits: 3
• SPC 3650 - Communication in Organizations. Credits: 3
• SPC 3750 - Computer Mediated Communication I. Credits: 3
• SPC 3752 - Computer Mediated Communication II. Credits: 3
• SPC 3920 - Public Relations in Society Credits: 3

• or JOU 3920

• SPC 4420 - Mass Media Advertising-Sales. Credits: 3
• SPC 4500 - Topics in Electronic Media Production. Credits: 3

Footnotes

* Marketing majors may not use BUS 2750, MAR 3720, MAR 3780 or MAR 3860 to satisfy both the marketing major and the advertising minor.  Accounting majors may not use BUS 2750 to satisfy both the accounting major and the advertising minor. Computer Information Systems majors may not use BUS 2750 or CIS 3530 to satisfy both the computer information systems major and the advertising minor. Finance majors may not use BUS 2750 to satisfy both the finance major and the advertising minor. Management majors may not use BUS 2750 or MAR 3720 to satisfy both the management major and the advertising minor.