Feb 05, 2025  
2015-2016 EIU Undergraduate Catalog 
    
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2015-2016 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 3470 - Principles of Marketing.

(3-0-3) F, S, On Demand. This course prepares students to make operational decisions within the product, place, promotion, and price areas. This course develops the student’s ability to find and organize information used for decision-making and introduces a comprehensive marketing strategy approach where core business functions integrate with marketing activities. A limit of 3 hours may be applied to a major or minor. Restriction: Junior Standing

Credits: 3


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