Mar 28, 2024  
2007-2008 EIU Undergraduate Catalog 
    
2007-2008 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 4400 - Services Marketing.


(3-0-3) On Demand. An in-depth exploration of the marketing of services highlighting the distinctions between marketing tangible products and services.

Prerequisites & Notes:
Completion of BUS 3470. Admission to the School of Business or permission of the Chair of the School of Business.

Credits: 3