Sep 27, 2026  
2007-2008 EIU Undergraduate Catalog 
    
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2007-2008 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 3490 - Business-to-Business Marketing.

(3-0-3) F, S. Development of comprehensive programs of product, pricing, promotion, and distribution strategies for marketing to businesses and not-for profit organizations.

Prerequisites & Notes:
BUS 3470, and admission to School of Business or permission of the Associate Chair.

Credits: 3