Oct 15, 2026  
2007-2008 EIU Undergraduate Catalog 
    
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2007-2008 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 3720 - Consumer Behavior.

(3-0-3) F, S. A study of how and why people obtain, consume, and dispose of products: the role of the consumer in marketing.

Prerequisites & Notes:
BUS 3470 and admission to the School of Business or to a minor offered by the School of Business or permission of the Associate Chair.

Credits: 3