May 06, 2024  
2007-2008 EIU Undergraduate Catalog 
    
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2007-2008 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 4480 - Sales Management.

(3-0-3) S. This course encompasses the study of the marketing management function of planning, organizing, directing, and evaluating the sales efforts, emphasizing effective structure, supervision, and evaluation of the outside sales force and the sales support organization.

Prerequisites & Notes:
MAR 4470 and admission to the School of Business or permission of the Associate Chair.

Credits: 3


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