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May 27, 2026
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2026-2027 EIU Undergraduate Catalog
Public Relations (B.A.)
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 Return to: Majors and Minors
Total Semester Hours required for the Degree: 120 semester hours
Semester Hours required for the Public Relations Major: 52 semester hours
Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, creative problem solving, and the creation of written, verbal, and visual messages. Students master public relations strategies, theories, tactics, and evaluation. They learn how to communicate and advocate ethically and effectively through emerging and traditional communication channels in a dynamic media landscape. The major prepares students for careers as communication specialists in for-profit and non-profit contexts, as well as graduate studies in communication.
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Public Relations Core: 37 hours
Public Relations Elective Clusters:
Students take 9 hours from one of the following elective clusters: Social and Digital Media Communication
Management and Organizational Principles
Advanced Production and Design
Internal and Interpersonal Communication
Intercultural Communication and Diversity
Law (recommended to students enrolled in the 3+3 Accelerated Law School Program)
Additional elective coursework: 6 semester hours
Students must complete two additional courses from the following list that are not counted toward the required cluster. Students are welcome (and encouraged) to take extra elective courses. |
Return to: Majors and Minors
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