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Nov 24, 2024
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2023-2024 EIU Undergraduate Catalog [ARCHIVED CATALOG]
Public Relations (B.A.)
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 Return to: Majors and Minors
Total Semester Hours required for the Degree: 120 semester hours
Semester Hours required for the Public Relations Major: 52 semester hours
Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, creative problem solving, and the creation of written, verbal, and visual messages. Students master public relations strategies, theories, tactics, and evaluation. They learn how to communicate and advocate ethically and effectively through emerging and traditional communication channels in a dynamic media landscape. The major prepares students for careers as communication specialists in for-profit and non-profit contexts, as well as graduate studies in communication.
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Public Relations Core: 37 hours
Public Relations Elective Clusters: Students take 9 hours from one of the following elective clusters:
Social and Digital Media Communication
Management and Organizational Principles
Advanced Production and Design
Internal and Interpersonal Communication
Intercultural Communication and Diversity
Law (recommended for students enrolled in the 3+3 Accelerated Law School Program)
Additional elective coursework: 6 semester hours
Students must complete two additional courses from the following list that are not counted toward the required cluster. Students are welcome (and encouraged) to take extra elective courses.
- CMN 2500 - Production I. Credits: 3
- CMN 2520 - Introduction to Mass Communication. Credits: 3
- CMN 2630 - Introduction to Interpersonal Communication. Credits: 3
- CMN 2650 - Introduction to Organizational Communication. Credits: 3
- CMN 3030 - Promotional Communication. Credits: 3
- CMN 3220 - Rhetoric of Race and Class. Credits: 3
- CMN 3230 - Advanced Public Speaking. Credits: 3
- CMN 3470 - Small Group Communication. Credits: 3
- CMN 3560 - International Communication. Credits: 3
- CMN 3640 - Advanced Interpersonal Communication. Credits: 3
- CMN 3650 - Case Studies in Organizational Communication. Credits: 3
- CMN 3660 - Communication and Conflict Management. Credits: 3
- CMN 3710 - Intercultural Communication. Credits: 3
- CMN 3903 - Rhetoric of Gender and Sexuality. Credits: 3
- CMN 3940 - Advertising: Theory and Practice. Credits: 3
- CMN 3950 - Conference and Event Planning. Credits: 3
- CMN 3982 - Social and Digital Media Analytics. Credits: 3
- CMN 4030A, B, D-F, H-M, O-Q, T-Y - Seminar in Communication Studies Credits: 3
(or CMN 4030B, or CMN 4030D, or CMN 4030E) - CMN 42751 - Internship I. Credits: 1 to 12
(or CMN 42752, or CMN 42753, or CMN 42754) - CMN 4900A, B, D-F, H-M, O-Q & T-Y - Advanced Topics in Communication Studies. Credits: 3
- ENG 2000 - Introduction to Creative Writing. Credits: 3
- ENG 2760 - Introduction to Professional Writing. Credits: 3
- ENG 3005 - Technical Communication. Credits: 3
- JOU 2850 - Sports Media Relations. Credits: 3
- JOU 2902 - Copy Editing and Design. Credits: 3
- JOU 2950 - Introduction to Visual Communication. Credits: 3
- JOU 3002 - Introduction to Multimedia Journalism. Credits: 3
- JOU 3102 - Feature Writing. Credits: 3
- JOU 3706 - Writing for Sports Media. Credits: 3
- JOU 3750 - Social Media Engagement. Credits: 3
- JOU 3800 - Advanced Editing. Credits: 3
- JOU 3920 - Public Relations in Society. Credits: 3
- JOU 3953 - Perspectives on Sports and the Media. Credits: 3
- JOU 3970 - Race, Gender, and the Media. Credits: 3
- JOU 4001 - Media Management. Credits: 3
- JOU 4420 - Communication Law & Ethics. Credits: 3
- JOU 4770 - News Media Opinion Writing and Editing. Credits: 3
- BUS 2101 - Financial Accounting. Credits: 3
- BUS 3010 - Management and Organizational Behavior. Credits: 3
- BUS 3100 - Survey of Marketing Principles. Credits: 3
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Return to: Majors and Minors
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