Apr 25, 2024

2022-2023 EIU Undergraduate Catalog

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2022-2023 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations Minor

Public Relations Minor

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Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, problem solving, and the creation of written, verbal, and visual messages. The minor prepares students to understand, implement, and apply public relations strategies, tactics, and theories.

Total required hours for the minor in Public Relations: 21 hours

Required Coursework: 12 hours

CMN 2920 - Introduction to Public Relations. Credits: 3
CMN 3960 - Public Relations Writing and Production. Credits: 3
CMN 4920 - Public Relations Case Studies. Credits: 3
JOU 2101 - News Reporting and Writing. Credits: 3

Electives: 9 hours

Tier 1 Electives

Students will take at least one and no more than three classes (3-9 semester hours) from the following list of Tier 1 electives:

CMN 3100 - Persuasion. Credits: 3
CMN 3020 - Public Relations Research, Evaluation, and Measurement. Credits: 3
CMN 3930 - Message Strategies & Influence. Credits: 3
CMN 3950 - Conference and Event Planning. Credits: 3
CMN 3965 - Advanced Public Relations Writing and Production. Credits: 3
CMN 3980 - Strategic Social Media Communication. Credits: 3
CMN 3982 - Social and Digital Media Analytics. Credits: 3
CMN 4919 - Principles and Practices of Public Relations Campaigns. Credits: 3
CMN 4921A, B, D-F, H-M, O-Q, T-Y - Seminar in Public Relations. Credits: 2
JOU 2850 - Sports Media Relations. Credits: 3

Tier 2 Electives

Students may take up to two classes (0-6 semester hours) from the following list of Tier 2 electives:

DGT 1363 - Introduction to Graphics Technology. Credits: 3
DGT 2123 - Introduction to Digital Photography. Credits: 3
DGT 3343 - User Interface and User Experience for Digital Media Technology. Credits: 3
BUS 2101 - Financial Accounting. Credits: 3
BUS 3010 - Management and Organizational Behavior. Credits: 3
BUS 3100 - Survey of Marketing Principles. Credits: 3
CMN 2520 - Introduction to Mass Communication. Credits: 3
CMN 2630 - Introduction to Interpersonal Communication. Credits: 3
CMN 2650 - Introduction to Organizational Communication. Credits: 3
CMN 3075 - Television Studio Production. Credits: 3
CMN 3230 - Advanced Public Speaking. Credits: 3
CMN 3520 - Audio Production & Voice Work II. Credits: 3
CMN 3540 - Production III. Credits: 3
CMN 3710 - Intercultural Communication. Credits: 3
CMN 3940 - Advertising: Theory and Practice. Credits: 3
JOU 2950 - Introduction to Visual Communication. Credits: 3
JOU 3102 - Feature Writing. Credits: 3

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