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Aug 11, 2022
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2022-2023 EIU Undergraduate Catalog
Advertising Minor
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Return to: Majors and Minors
This minor provides both the theoretical knowledge and practical skill set for students to analyze and produce advertisements and promotional media. Through a balance of courses in branding/content creation and strategizing/market analysis, students learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media for a variety of industries and organizations.
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Required Coursework - Total Semester Hours: 9
Electives - Total Semester Hours: 12 total (6 hours from each group)
Group A: Branding & Content Creation
Group B: Strategizing & Market Analysis
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Return to: Majors and Minors
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