Public Relations (B.A.)

Total Semester Hours required for the Degree: 120 semester hours

Semester Hours required for the Public Relations Major: 52 semester hours

Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, creative problem solving, and the creation of written, verbal, and visual messages. Students master public relations strategies, theories, tactics, and evaluation. They learn how to communicate and advocate ethically and effectively through emerging and traditional communication channels in a dynamic media landscape. The major prepares students for careers as communication specialists in for-profit and non-profit contexts, as well as graduate studies in communication.

Public Relations Core: 37 hours

CMN 2010 - Introduction to Communication Theories. Credits: 3
JOU 2101 - Writing for News Media. Credits: 3
CMN 2920 - Introduction to Public Relations. Credits: 3
CMN 3020 - Public Relations Research, Evaluation, and Measurement. Credits: 3
CMN 3100 - Persuasion. Credits: 3
CMN 3930 - Message Strategies & Influence. Credits: 3
CMN 3960 - Public Relations Writing and Production. Credits: 3
CMN 3965 - Advanced Public Relations Writing and Production. Credits: 3
CMN 3980 - Strategic Social Media Communication. Credits: 3
CMN 4460 - Public Relations Capstone. Credits: 2
CMN 4919 - Principles and Practices of Public Relations Campaigns. Credits: 3
CMN 4920 - Public Relations Case Studies. Credits: 3
CMN 4921A - Seminar in Public Relations. Credits: 3
(or CMN 4921B, or CMN 4921D, or CMN 4921E)

Public Relations Elective Clusters: Students take 9 hours from one of the following elective clusters:

Law (recommended for students enrolled in the 3+3 Accelerated Law School Program)

JOU 4771 - Communication Law. Credits: 3
PLS 2503 - Legal Research and Argument. Credits: 3
PLS 25131 - Moot Court I. Credits: 1
PLS 25132 - Moot Court II. Credits: 1
PLS 25133 - Moot Court III. Credits: 1

Political Communication

CMN 4820 - Political Communication. Credits: 3
PLS 1153G - American Government and Constitution. Credits: 3
PLS 2703 - Introduction to Public Policy. Credits: 3
PLS 3733 - Interest Groups and Lobbying. Credits: 3

Additional elective coursework: 6 semester hours

Students must complete two additional courses from the following list that are not counted toward the required cluster. Students are welcome (and encouraged) to take extra elective courses.

CMN 2500 - Production I. Credits: 3
CMN 2520 - Introduction to Mass Communication. Credits: 3
CMN 2630 - Introduction to Interpersonal Communication. Credits: 3
CMN 2650 - Introduction to Organizational Communication. Credits: 3
CMN 3030 - Promotional Communication. Credits: 3
CMN 3220 - Rhetoric of Race and Class. Credits: 3
CMN 3230 - Advanced Public Speaking. Credits: 3
CMN 3470 - Small Group Communication. Credits: 3
CMN 3560 - International Communication. Credits: 3
CMN 3640 - Advanced Interpersonal Communication. Credits: 3
CMN 3650 - Case Studies in Organizational Communication. Credits: 3
CMN 3660 - Communication and Conflict Management. Credits: 3
CMN 3710 - Intercultural Communication. Credits: 3
CMN 3903 - Rhetoric of Gender and Sexuality. Credits: 3
CMN 3940 - Advertising: Theory and Practice. Credits: 3
CMN 3950 - Conferences and Event Planning. Credits: 3
CMN 4030A - Seminar I. Credits: 3
(or CMN 4030B, or CMN 4030D, or CMN 4030E)
CMN 42751 - Internship I. Credits: 1 to 12
(or CMN 42752, or CMN 42753, or CMN 42754)
JOU 2850 - Sports Media Relations. Credits: 3
JOU 2901 - Introduction to Copy Editing. Credits: 3
JOU 2950 - Introduction to Visual Communication. Credits: 3
JOU 3002 - Introduction to Multimedia Journalism. Credits: 3
JOU 3102 - Feature Writing. Credits: 3
JOU 3300 - Publication Design. Credits: 3
JOU 3706 - Writing for Sports Media. Credits: 3
JOU 3750 - Social Media Engagement. Credits: 3
JOU 3800 - Advanced Editing. Credits: 3
JOU 3920 - Public Relations in Society. Credits: 3
JOU 3953 - Perspectives on Sports and the Media. Credits: 3
JOU 3970 - Race, Gender, and the Media. Credits: 3
JOU 4001 - Media Management. Credits: 3
JOU 4770 - News Media Opinion Writing and Editing. Credits: 3
JOU 4771 - Communication Law. Credits: 3
BUS 2101 - Financial Accounting. Credits: 3
BUS 3010 - Management and Organizational Behavior. Credits: 3
BUS 3100 - Survey of Marketing Principles. Credits: 3

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Public Relations (B.A.)

Public Relations Core: 37 hours

Public Relations Elective Clusters: Students take 9 hours from one of the following elective clusters:

Writing Techniques

Management and Organizational Principles

Advanced Production and Design

Internal and Interpersonal Communication

Sports Media

Intercultural Communication and Diversity

Law (recommended for students enrolled in the 3+3 Accelerated Law School Program)

Political Communication

Additional elective coursework: 6 semester hours