Advertising Minor

This minor provides both the theoretical knowledge and practical skill set for students to analyze and produce advertisements and promotional media. Through a balance of courses in branding/content creation and strategizing/market analysis, students learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media for a variety of industries and organizations.

Total Semester Hours: 21

Required Coursework - Total Semester Hours: 9

BUS 3100 - Survey of Marketing Principles. Credits: 3
(Business majors may substitute 3470)
OR CMN 3930 - Message Strategies & Influence. Credits: 3
CMN 3030 - Promotional Communication. Credits: 3
CMN 3940 - Advertising: Theory and Practice. Credits: 3

Electives - Total Semester Hours: 12 total (6 hours from each group)

Group A: Branding & Content Creation

CMN 2500 - Production I. Credits: 3
CMN 3050 - Production II. Credits: 3
CMN 3950 - Conferences and Event Planning. Credits: 3
CMN 3960 - Public Relations Writing and Production. Credits: 3
CMN 3980 - Strategic Social Media Communication. Credits: 3
DGT 2123 - Introduction to Digital Photography. Credits: 3
DGT 4123 - Advanced Digital Photography. Credits: 3
MIS 3530 - Business Web Site Design. Credits: 3

Group B: Strategizing & Market Analysis

BUS 3100 - Survey of Marketing Principles. Credits: 3
(if CMN 3930 is taken as requirement)
CMN 2520 - Introduction to Mass Communication. Credits: 3
CMN 2920 - Introduction to Public Relations. Credits: 3
CMN 3100 - Persuasion. Credits: 3
CMN 3270 - Communication and Popular Culture. Credits: 3
CMN 3930 - Message Strategies & Influence. Credits: 3
(if BUS 3100 is taken as requirement)
CMN 4420 - Mass Media Advertising-Sales. Credits: 3
JOU 3501 - Principles of Advertising. Credits: 3
MAR 3720 - Consumer Behavior. Credits: 3
MAR 3780 - Promotion Management. Credits: 3

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