Jan 26, 2021  
2020-2021 EIU Undergraduate Catalog 
    
2020-2021 EIU Undergraduate Catalog

Advertising Minor


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This minor provides both the theoretical knowledge and practical skill set for students to analyze and produce advertisements and promotional media. Through a balance of courses in branding/content creation and strategizing/market analysis, students learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media for a variety of industries and organizations.

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