Total Semester Hours: 27

Required Coursework - Total Semester Hours: 15

• DGT 1363(AET 1363) - Introduction to Graphics Technology. Credits: 3
• DGT 3343(AET 3343) - Transmedia. Credits: 3
• BUS 3100 - Survey of Marketing Principles. Credits: 3
• CMN 3100 - Persuasion. Credits: 3
• CMN 3940 - Advertising: Theory and Practice. Credits: 3

Electives - Total Semester Hours: 12

(Students with a major in AET, CMN, or MAR may not take more than 6 elective hours from their major area):

• DGT 2123(AET 2123) - Introduction to Digital Photography. Credits: 3
• DGT 4123(AET 4123) - Advanced Digital Photography. Credits: 3
• DGT 4333(AET 4333) - Trends in Digital Media. Credits: 3
• DGT 4353(AET 4353) - Digital Media Production Management. Credits: 3
• DGT 4814(AET 4814) - Digital Media Strategy. Credits: 3
• DGT 4865(AET 4865) - ePublishing. Credits: 3
• BUS 2750 - Legal and Social Environment of Business. Credits: 3

• (See footnote *)

• CMN 2550 - Audio Production & Voice Work I. Credits: 3
• CMN 3000 - Communication Research Methods. Credits: 3

• or MAR 3860

• CMN 3520 - Audio Production & Voice Work II. Credits: 3
• CMN 3540 - Production III. Credits: 3
• CMN 3650 - Case Studies in Organizational Communication. Credits: 3
• CMN 3920 - Public Relations in Society. Credits: 3

• or JOU 3920

• CMN 4420 - Mass Media Advertising-Sales. Credits: 3
• CMN 4500A - Topics in Media Production I. Credits: 3

• or CMN 4500B or CMN 4500D or CMN 4500E

• JOU 3501 - Principles of Advertising. Credits: 3
• JOU 3820 - Publicity Methods. Credits: 3
• JOU 3920 - Public Relations in Society. Credits: 3

• or CMN 3920

• MAR 3720 - Consumer Behavior. Credits: 3

• (See footnote *)

• MAR 3780 - Promotion Management. Credits: 3

• (See footnote *)

• MAR 3860 - Marketing Research. Credits: 3

• or CMN 2020

• (See footnote *)

• MIS 3530 - Business Web Site Design. Credits: 3

• (See footnote *)

Footnotes:

*Students majoring in business (Accounting, Finance, Management, Management Information Systems, or Marketing) may not count BUS 2750 as an elective in the advertising minor. Management information systems majors may not use MIS 3530 to satisfy both the computer management information systems major and the advertising minor; management majors may not use MAR 3720 to satisfy both the management major and the advertising minor; Marketing majors may not use MAR 3720, MAR 3780, or MAR 3860 to satisfy both the marketing major and the advertising minor.