Apr 22, 2024  
2019-2020 EIU Undergraduate Catalog 
2019-2020 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor

This minor provides students with a program of study designed to enhance their understanding regarding the promotion of products and services to various markets.  Critical examination of campaigns and strategies, and their application of knowledge, are key components.

Total Semester Hours: 27


*Students majoring in business (Accounting, Finance, Management, Management Information Systems, or Marketing) may not count BUS 2750 as an elective in the advertising minor. Management information systems majors may not use MIS 3530 to satisfy both the computer management information systems major and the advertising minor; management majors may not use MAR 3720 to satisfy both the management major and the advertising minor; Marketing majors may not use MAR 3720, MAR 3780, or MAR 3860 to satisfy both the marketing major and the advertising minor.