Jun 24, 2024  
2017-2018 EIU Undergraduate Catalog 
2017-2018 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations (B.A.)

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Total Semester Hours required for the Degree: 120 semester hours

Semester Hours required for the Public Relations Major: 51 semester hours

Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, creative problem solving, and the creation of written, verbal, and visual messages. Students master public relations strategies, theories, tactics, and evaluation. They learn how to communicate and advocate ethically and effectively through emerging and traditional communication channels in a dynamic media landscape. The major prepares students for careers as communication specialists in for-profit and non-profit contexts, as well as graduate studies in communication.



Total Semester Hours: 15

The 15 hours of elective coursework is comprised of one 9-hour elective cluster and 6 hours of additional coursework. Details can be found below.

Additional elective coursework: 6 semester hours

Students must complete two additional courses from the following list that are not counted toward the required cluster. Students are welcome (and encouraged) to take extra elective courses.

Elective Courses:

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