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Aug 31, 2024
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2007-2008 EIU Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Return to: EIU Majors and Minors
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Major
Eastern’s marketing program provides students with knowledge of marketing principles, concepts, and fundamentals. Graduates prepare for entry positions in careers such as marketing management, professional sales, and marketing research. Marketers are involved in both private and public sector organizations. Enrollment in this major requires admission to the School of Business.
The BSB in Marketing comprises:
- 43 semester hours in general education
- 38 semester hours in the business core
- 27 semester hours in major courses; and
- 12 semester hours in electives
Plus 3 courses selected from the following major electives (at least two must have the MAR prefix):
Footnotes:
Calculation of the major GPA is based on courses taken at EIU with the prefix BUS and MAR, plus JOU, MGT, MIS, or CMN course taken at EIU as a Marketing major elective. |
Return to: EIU Majors and Minors
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