May 23, 2022  
2006-2007 EIU Undergraduate Catalog 
    
2006-2007 EIU Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor


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This minor provides students with a program of study designed to enhance their understanding regarding the promotion of products and services to various markets.  Critical examination of campaigns and strategies, and their application of knowledge, are key components.

Total Semester Hours: 27


Footnotes:


*Students majoring in business (Accounting, Computer Information Systems, Finance, Management or Marketing) may not count BUS 2750 as an elective in the advertising minor. Computer Information Systems majors may not use CIS 3530 to satisfy both the computer information systems major and the advertising minor; management majors may not use MAR 3720 to satisfy both the management major and the advertising minor; Marketing majors may not use MAR 3720, MAR 3780, MAR 3860, JOU 3820, or CMN/JOU 3920 to satisfy both the marketing major and the advertising minor.

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