Nov 21, 2024  
2023-2024 EIU Graduate Catalog 
    
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2023-2024 EIU Graduate Catalog [ARCHIVED CATALOG]

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ACC 5350 - Data-driven Storytelling

(3-0-3) This course will explore the concepts of data storytelling, why it matters, and how it can transform research results into impactful narratives through which you influence clients, colleagues, and stakeholders to learn new insights, remember important findings,and have the confidence to act on them. Techniques of data collection, to analysis to, result reporting will be explored. Analytical and visualization tools such as Excel and Power BI will be implemented to analyze and create data visualizations for presentation.

Prerequisites & Notes
BUS 3500 with a C or better, or permission of the Chair of the School of Business and admission to the MBA degree program. It is encouraged that students have taken an upper-level applications course such as ACC 3950, MIS 3505, or MBA 5500.

Credits: 3


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