May 12, 2024  
2022-2023 EIU Undergraduate Catalog 
    
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2022-2023 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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CMN 3930 - Message Strategies & Influence.

(3-0-3) On Demand. This course teaches students to direct and develop messaging strategies to achieve desired outcomes through a wide array of communication modes and media. Students will apply theories and models of influence, audience processing/effects, and persuasion to develop public relations and advertising content, mediated communication, and various persuasive messages to achieve objective-driven outcomes.

Credits: 3


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