Apr 24, 2024  
2022-2023 EIU Undergraduate Catalog 
    
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2022-2023 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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CMN 3980 - Strategic Social Media Communication.

(3-0-3) On Demand. Social media offer many opportunities and challenges for organizations. This seminar surveys current practices and challenges of strategic social media communication in public relations. Students will earn how to plan, implement, and evaluate social media communication and plan for an organization using different social media channels. In addition, students will learn how to use the diverse functions of social media management platforms and tools. 

Credits: 3


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