May 21, 2024  
2022-2023 EIU Undergraduate Catalog 
    
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2022-2023 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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KSR 4765 - Marketing in Sport.

(3-0-3) F, S, On Demand. An analysis of fundamental theories and issues in sport marketing, grounded in traditional marketing principles but focused on their unique application to spectator and participant sport. This course focuses on the unique application of the marketing mix to sporting events, including the conceptualization of sport fan identity and attachment, sport sponsorship relationships, and participative sport involvement. This course is restricted to Kinesiology, Sport, and Recreation majors.

Prerequisites & Notes:
A grade of “C” or better in KSR 2761 and BUS 3100/BUS 3470.

Credits: 3


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