Dec 26, 2024  
2021-2022 EIU Undergraduate Catalog 
    
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2021-2022 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 3100 - Survey of Marketing Principles.

(3-0-3) F, S. This course provides a thorough overview of the marketing function. Topics include strategic planning, market research, consumer behavior, market segmentation, target marketing and positioning, product development and management, pricing, supply chain and distribution, and advertising and promotions. Note: Credit for BUS 3100 will not be granted if the student already has credit for BUS 3470. School of Business majors may not enroll in this course.

Prerequisites & Notes:
Sophomore standing.

Credits: 3


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