May 02, 2024  
2021-2022 EIU Undergraduate Catalog 
    
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2021-2022 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3780 - Promotion Management.

(3-0-3) On Demand. Development of comprehensive, non-personal, promotional campaigns to effectively communicate product offerings and organizational messages to target audiences.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor or the Interdisciplinary Advertising Minor, or permission of the Chair, School of Business.

Credits: 3


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