MAR 3720 - Consumer Behavior.

(3-0-3) F, S. A study of how and why people obtain, consume, and dispose of products: the role of the consumer in marketing.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor, or permission of the Chair, School of Business.

Credits: 3