Jun 04, 2023  
2019-2020 EIU Graduate Catalog 
    
2019-2020 EIU Graduate Catalog [ARCHIVED CATALOG]

MBA 5550A - Marketing Management


(3-0-3) Analysis of the strategic marketing problems confronting managers in the evaluation of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing effort.

Prerequisites & Notes
This course is available only to students in the MBA Online program or by permission of the Coordinator, Graduate

Credits: 3