Jun 13, 2024  
2019-2020 EIU Graduate Catalog 
2019-2020 EIU Graduate Catalog [ARCHIVED CATALOG]

CMN 5700 - Public Relations

(3-0-3) This course is an introduction to the major paradigms and conceptualization of public relations. It confronts the major theoretical issues that now characterize the field, with an emphasis on actual theories of public relations. It examines how theoretical
approaches to public relations influence analysis, understanding and application of public relations strategy and message creation in contemporary society.

Prerequisites & Notes
Graduate standing

Credits: 3