Apr 25, 2024  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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KSS 4765 - Marketing in Sport.

(3-0-3) F, S. An analysis of fundamental theories and issues in sport marketing, grounded in traditional marketing principles but focused on their unique application to spectator and participant sport. This course focuses on the unique application of the marketing mix to sporting events, including the conceptualization of sport fan identity and attachment, sport sponsorship relationships, and participative sport involvement. This course is restricted to Kinesiology & Sports Studies majors.

Prerequisites & Notes:
A grade of “C” or better in KSS 2761 and BUS 3100/BUS 3470.

Credits: 3


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