Mar 23, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

FCS 4320 - Destination Management.


(3-0-3) On Demand. An understanding of the roles destination management organizations (DMOs) and convention and visitors bureaus (CVBs) play in the hospitality and tourism industry. Creating and maintaining a destination brand is explored.

Prerequisites & Notes:
FCS 2700, and BUS 3100 or ENT 3500.  

Credits: 3