Mar 29, 2024  
2018-2019 EIU Undergraduate Catalog 
    
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 4700 - Marketing Strategies.


(3-0-3) F, S. A study of the analysis, planning, implementation and control of marketing activities which are designed to achieve consumer satisfaction and the objectives of the organization.

Prerequisites & Notes:
Senior standing, BUS 3470 with C or better, MAR 3720 with C or better, MAR 3860 with C or better, and a declared School of Business major, or permission of the Associate Chair, School of Business.

Credits: 3