Apr 19, 2024  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 4490 - International Marketing.

(3-0-3) On Demand. Study of marketing from the international perspective. Emphasis is placed on necessary modifications of marketing strategy and practice related to global pricing and distribution, product planning, and promotions due to cultural, economic, environmental and legal differences.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better, and a declared School of Business major or minor or the School of Family and Consumer Sciences’ Financial Literacy Concentration, or permission of the Associate Chair, School of Business.

Credits: 3


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