Mar 29, 2024  
2018-2019 EIU Undergraduate Catalog 
    
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 4480 - Sales Management.


(3-0-3) On Demand. This course encompasses the study of the marketing management function of planning, organizing, directing, and evaluating the sales efforts, emphasizing effective structure, supervision, and evaluation of the outside sales force and the sales support organization.

Prerequisites & Notes:
MAR 4470 with C or better, and a declared School of Business major, or permission of the Associate Chair, School of Business.

Credits: 3