Mar 29, 2024  
2018-2019 EIU Undergraduate Catalog 
    
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 4400 - Services Marketing.


(3-0-3) On Demand. An in-depth exploration of the marketing of services highlighting the distinctions between marketing tangible products and services.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor, or permission of the Associate Chair, School of Business.

Credits: 3