Apr 20, 2024  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3875 - Retail Management.

(3-0-3) F, S. The objective of the course is to provide a framework for analyzing internal and external environment factors which affect the firm’s retailing activities. Emphasis is placed on the firm’s decisions and policies relating to demand analysis, spatial decisions, merchandise policies, pricing strategy, and promotion activities. Consideration is also given to retail control methods.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor or the School of Family and Consumer Sciences’ Financial Literacy Concentration, or permission of the Associate Chair, School of Business.

Credits: 3


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