Jul 14, 2025  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3860 - Marketing Research.

(3-0-3) F, S. Nature and scope of marketing research; scientific method and research designs; specific marketing research procedures; research report and follow-up; and problems.

Prerequisites & Notes:
BUS 2810 with C or better, BUS 3470 with C or better, and a declared School of Business major or minor or the Interdisciplinary Advertising Minor, or permission of the Associate Chair, School of Business.

Credits: 3


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