Mar 29, 2024  
2018-2019 EIU Undergraduate Catalog 
    
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

MAR 3780 - Promotion Management.


(3-0-3) On Demand. Development of comprehensive, non-personal, promotional campaigns to effectively communicate product offerings and organizational messages to target audiences.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor or the Interdisciplinary Advertising Minor or the School of Family and Consumer Sciences’ Financial Literacy Concentration, or permission of the Associate Chair, School of Business.

Credits: 3