Jul 12, 2025  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3720 - Consumer Behavior.

(3-0-3) F, S. A study of how and why people obtain, consume, and dispose of products: the role of the consumer in marketing.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better or ENT 3500 with C or better, and a declared School of Business major or minor or the School of Family and Consumer Sciences’ Financial Literacy Concentration, or permission of the Associate Chair, School of Business.

Credits: 3


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