Apr 24, 2024  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3550 - Marketing Professionalism and Management.

(3-0-3) On Demand. This course is an intermediate course that builds on knowledge from principles of marketing to prepare students to make operational decisions within the product, place, promotion and price areas. The course develops student ability to find and organize information used for decision-making. The course introduces the format of a comprehensive marketing strategy and prepares students for the advanced, integrative, Marketing Strategies course. 

Prerequisites & Notes:
BUS 3470 with C or better, and a declared School of Business major or minor, or permission of the Associate Chair, School of Business.

Credits: 3


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