MAR 3490 - Business-to-Business Marketing.

(3-0-3) On Demand. Development of comprehensive programs of product, pricing, promotion, and distribution strategies for marketing to businesses and not-for profit organizations.

Prerequisites & Notes:
BUS 3470 with C or better or BUS 3100 with C or better, and a declared School of Business major or minor, or permission of the Associate Chair, School of Business.

Credits: 3