Aug 08, 2020  
2018-2019 EIU Undergraduate Catalog 
2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

CMN 4920 - Public Relations Case Studies.

(3-0-3) On Demand. This course enhances students’ understanding of public relations by providing a sophisticated presentation of public relations theory and discussing real world examples in which that theory is applied.  The course focuses on developing the analytical skills necessary to evaluate public relations programs, campaigns, and communication practices by building on the students’ knowledge of public relations theories, strategies, goals, tactics and techniques.

Prerequisites & Notes:
CMN 3960 or the permission of the department chair and instructor.

Credits: 3