Dec 09, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

CMN 4919 - Principles and Practices of Public Relations Campaigns.


(3-0-3) On Demand. This course examines the methods and approaches to planning, pitching, and implementing public relations campaigns. It introduces students to a stakeholder approach to developing campaign strategy including preparing a project proposal, managing a campaign, and evaluating a campaign’s success. The techniques addressed in this course are applicable to diverse clients and build on prior knowledge of public relations writing.

Prerequisites & Notes:
CMN 3960 or the permission of the department chair and instructor.

Credits: 3