Sep 23, 2026  
2018-2019 EIU Undergraduate Catalog 
    
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2018-2019 EIU Undergraduate Catalog [ARCHIVED CATALOG]

CMN 4420 - Mass Media Advertising-Sales.

(3-0-3) On Demand. A study of theory, ethics, and legal implications of mass media advertising to include analysis of marketing problems and the role of advertising in their solution.

Prerequisites & Notes:
CMN 2520, or permission of Instructor.

Credits: 3