Dec 09, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

CMN 4420 - Mass Media Advertising-Sales.


(3-0-3) On Demand. A study of theory, ethics, and legal implications of mass media advertising to include analysis of marketing problems and the role of advertising in their solution.

Prerequisites & Notes:
CMN 2520, or permission of Instructor.

Credits: 3