Nov 20, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 3470 - Principles of Marketing.


(3-0-3) F, S, On Demand. This course prepares students to make operational decisions within the product, place, promotion, and price areas. This course develops the student’s ability to find and organize information used for decision-making and introduces a comprehensive marketing strategy approach where core business functions integrate with marketing activities. A limit of 3 hours may be applied to a major or minor. 

Prerequisites & Notes:
BUS 2810 with C or better, and MAT 2120G (may be taken concurrently), and a declared School of Business major or minor, or permission of the Associate Chair, School of Business.

Credits: 3