Apr 20, 2024  
2016-2017 EIU Graduate Catalog 
    
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2016-2017 EIU Graduate Catalog [ARCHIVED CATALOG]

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KSS 4765 - Marketing in Sport

(3-0-3) An analysis of fundamental theories and issues in sport marketing, grounded in traditional marketing principles. This course focuses on the unique application of the marketing mix to sporting events, including the conceptualization of sport fan identity and attachment, sport sponsorship relationships, and participative sport involvement.

Prerequisites & Notes
A grade of “C” or better in KSS 2761.

Credits: 3


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