Sep 18, 2021  
2016-2017 EIU Graduate Catalog 
    
2016-2017 EIU Graduate Catalog [ARCHIVED CATALOG]

MBA 5550 - Marketing Management.


(3-0-3) Analysis of the strategic marketing problems confronting managers in the evaluation of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing effort.

Prerequisites & Notes
BUS 3470 and admission to the MBA programs.

Credits: 3