May 10, 2024  
2016-2017 EIU Graduate Catalog 
    
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2016-2017 EIU Graduate Catalog [ARCHIVED CATALOG]

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CMN 4920 - Public Relations Case Studies

(3-0-3) This course enhances students’ understanding of public relations by providing a sophisticated presentation of public relations theory and discussing real world examples in which that theory is applied. The course focuses on developing the analytical skills necessary to evaluate public relations programs, campaigns, and communication practices by building on the students’ knowledge of public relations theories, strategies, goals, tactics and techniques.

Prerequisites & Notes
CMN 3960

Credits: 3


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