Dec 04, 2020  
2016-2017 EIU Graduate Catalog 
    
2016-2017 EIU Graduate Catalog [ARCHIVED CATALOG]

CMN 4919 - Principles and Practices of Public Relations Campaigns


(3-0-3) This course examines the methods and approaches to planning, pitching, and implementing public relations campaigns. It introduces students to a stakeholder approach to developing campaign strategy including preparing a project proposal, managing a campaign, and evaluating a campaign’s success. The techniques address in this course are applicable to diverse clients and build on prior knowledge of public relations writing.

Prerequisites & Notes
JCMN 3960

Credits: 3